Stop Losing Enrollments: How to Capture and Follow Up with New Leads (Without Wasting Time!)
You’ve poured your heart into building an amazing child care program. You provide a nurturing environment, a dedicated team, and high-quality education. But if you’re not enrolling enough families, something is missing.
Here’s the truth: Attracting leads isn’t enough—you need a follow-up system that turns interest into enrollments.
Did you know? 75% of families enroll at the first center that follows up with them. If you’re waiting hours (or days) to respond—or worse, letting inquiries slip through the cracks—you’re handing enrollments to your competitors.
The good news? You can automate follow-ups, save time, and increase enrollments without extra effort. Here’s how.
Step 1: Capture Every Lead—No More Missed Opportunities!
Most centers lose enrollments before the follow-up even begins. Why? Because they don’t track every inquiry properly.
Parents inquire through your website, social media, phone calls, and walk-ins. But if you don’t have a system in place, these leads vanish before you ever get a chance to respond.
Solution: Set Up a Lead Capture System
Use an online inquiry form that automatically collects parent details.
Connect website, Facebook, and Google leads to a single database.
Train staff to log every phone call, email, and in-person inquiry.
Bonus Tip: With IntelliKid Systems (IKS), every lead is captured automatically, tracked for you, and organized—so no one falls through the cracks!
Step 2: The Perfect Follow-Up—What to Say & When to Say It
Most centers send one or two emails and hope for the best. But let’s be real—hope is not a strategy.
Fact: Families are 75% more likely to enroll at the first center that follows up effectively. So how do you make sure they choose YOU?
Follow-up should be a journey, not a one-time message. Here’s a simple, proven schedule that keeps parents engaged and boosts your enrollments:
Immediately (within 5 minutes):
Send an automated thank-you message confirming their inquiry.
Include an easy way to book a tour (online scheduling link).
Day 1:
Call them personally (or use an automated text!)
Ask if they have any questions and gently remind them to book a tour.
Day 3:
Send an email with a parent testimonial or success story.
Remind them about the tour with another easy scheduling link.
Day 5:
Share a fun video or highlight something unique about your center (like your amazing teachers, curriculum, or parent perks).
Include another reminder to book their tour.
Day 7+:
Keep checking in weekly with updates, parenting tips, and notices about open spots. Stay top of mind without being overwhelming. Remind them about the tour with an easy scheduling link.
Bonus Tip: You don’t have to do all of this manually! Automation tools (like IKS!) can send emails, texts, and reminders for you—saving you hours every week.
Consistency = More Enrollments! The more structured and strategic your follow-up, the more spots you’ll fill—without extra work.
Step 3: Make Your Tours Unforgettable
Getting parents to book a tour is only half the battle. Now, you need to WOW them so they choose YOU over everyone else.
Tips for a High-Conversion Tour:
Personalize it! Use their child’s name and interests.
Show, don’t just tell. Let them experience your classrooms in action.
Listen to what the parent wants and customize your tour to address their biggest concerns.
Follow up FAST. After the tour, send a thank-you email and next steps immediately after the tour.
Continue sending follow-ups that highlight your teachers, unique offerings, curriculum, and the next steps to register.
Step 4: The Secret to Effortless Follow-Up—AUTOMATION!
You’re busy. We get it. That’s why automation is your best friend.
Use email & text automation to send reminders, confirmations, and follow-ups.
Set up workflows that keep families engaged without adding to your workload.
Track every lead so you know who’s interested, who’s on the fence, and who’s ready to enroll.
With IKS, you can:
Capture every inquiry automatically
Follow up with customized emails & texts
Get reminders to call or check in
Track who’s most likely to enroll
No more lost leads. No more wasted time. Just MORE enrollments—EASY.
Ready to Fill More Spots—Without the Stress?
Parents are out there searching for child care—make sure they choose YOU!
With the right follow-up system, you can boost enrollments, increase revenue, and free up your time for what really matters.
Want to see how IntelliKid Systems can help? [Click here to learn more!]
It’s time to stop chasing enrollments and start filling spots—effortlessly!
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