Facebook Marketing Made Easy

In today’s world, it’s just a fact - you HAVE to be on social media to run a successful early learning service. It’s where your parents are hanging out, it’s where your staff (and potential staff) are spending time, and it’s important for you to have a strong presence to show parents what makes your center different (and better!) than the competition in your area.

Here are 4 simple steps you can implement today to start showing up in more parents’ news feeds:

1. Make sure your Facebook Business Page has updated contact information. The “About” Section is particularly important, as this is where parents will look for your contact information. Make sure your email address, phone number, location address, and website are up-to-date. This will help you show up in more searches when parents search for childcare near them. The more complete your information is, the higher the chances are that you will be found and searchable!

2. Use recent photos of your center, including your facilities and your friendly staff. Be sure that you have a Facebook cover photo as well as a profile picture- your logo or branding will look great here! Your Facebook page is the first point of contact for many families, so you want it looking nice and full of life, with beautiful photos. If you are using photos of staff, children, or families, ensure that you have their permission to post on social media.

3. Post regularly on your Facebook page. 2-3 times per week is enough to keep active on your page. Showcase fun activities, new equipment, or share a fun parenting tip. The more engagement you get on your page, the more it will show up in parents’ (and potential parents’) Facebook news feeds!

4. Get more likes!! Invite your families to like your Facebook page to help them keep up with what’s happening in your center. Invite friends and family to like your page, and share your Facebook page to local community Facebook groups! Have links to your social media on your website and email signatures. The more likes and engagement, the better for your exposure.

It’s easy to implement these Facebook marketing tips and it will help you to enroll more families and bring more awareness for your business!