Building Your Community: Bold Strategies to Boost Enrollment in 2025

A new year brings fresh opportunities to grow your childcare community. Gaining enrollment isn’t about relying on the same tactics—it’s about stepping up your game with creativity, authenticity, and a focus on building meaningful connections.

Let’s explore some bold strategies to help you stand out in 2025:

1. Stop Trying to Be Unique—Start Being Relatable

Forget buzzwords and clichés. Parents don’t need to hear you’re “the best” or “unique.” They want to understand how your center aligns with their family’s values and needs. Showcase what makes you special in a way that feels personal and real:

• Share moments that matter. Post genuine stories of joy, learning, and connection happening at your center.

• Answer the unspoken questions. Parents often wonder, "Will my child feel safe and loved here?" Use your messaging to address these concerns with empathy and clarity.

• Show your humanity. Parents connect with people, not perfection. Let your passion and personality shine through in everything you do.

  
  

2. Redefine Community Engagement

Move beyond the traditional open house. Host immersive experiences that give families a true taste of your center’s atmosphere. Consider these ideas:

• A “Day in the Life” event where parents can engage in hands-on activities with their children.

• Parent workshops or Q&A sessions hosted by your educators.

• Pop-up community art shows or family movie nights on your grounds.

  
  

3. Take a Leap with Storytelling

Imagine telling a story that parents can picture their child living in—something that speaks directly to their hearts. Instead of simply saying, “We offer small class sizes,” try this: “In our classrooms, your child will feel seen, supported, and inspired to explore their creativity in a warm and caring environment.” It’s not just about listing facts; it’s about helping families envision their child thriving, laughing, and growing under your care.

4. Revolutionize Your Digital Presence

Ensure your website and social media reflect the warmth and welcoming atmosphere of your center. Feature video tours, interactive FAQs, and mini-stories about what makes your center special. Think of every online interaction as a chance to build trust and excitement among prospective families.

5. Think Big About Little Details

Sometimes, it’s the smallest touches that leave the biggest impression:

• Tailored follow-ups: Use IntelliKid Systems to send personalized follow-up emails and texts to prospective families after tours. A personal touch, like mentioning something their child seemed to enjoy, can make a huge difference. 

• Memorable gifts: Consider giving new enrollees a small welcome kit. It’s a simple gesture that can leave a lasting impression.

The new year is a blank slate, and your childcare center holds the pen. By reimagining how you present your center to the world, you’ll not only boost enrollment but also build a community of families who feel truly connected to your vision.

What’s your first bold move in 2025?